A brand campaign built on genuine human insight forges a real connection with your audience, increasing the likelihood of engagement-whether it's sharing, liking, or purchasing your product.
Moving someone involves igniting high-arousal emotions like excitement or elation, which trigger heightened physiological responses, such as increased heart rate, energy, and focus.
It's all about emotional surprises. Just when you think the story is going down a certain path, it makes a quick turn arriving at an unexpected destination.
Before focusing on shares, start with the emotion you want to evoke. By answering these questions, you will begin to identify more compelling narratives.
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