Data integration challenges hinder creating a unified customer view, impacting actionable insights in marketing organizations.
Marketers underutilize their martech tools, from poor training and purchasing decisions, leading to low utilization rates and inadequate ROI.
Justifying martech investment is difficult due to underutilization, causing hesitation in further adoption or investment decisions.
CMOs struggle to keep up with emerging technologies like AI, balancing innovation uptake with maintaining efficiency in current systems.
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