How to Create a Brand That Turns Customers Into Diehards | Entrepreneur
Briefly

"In 2023, vinyl records outsold CDs for the first time since 1997 and sold $1.2 billion worth of copies across the nation. This transformation took industry leaders by surprise."
"These consumers are the most valuable to capture because they go against the grain. If they were just like everybody else, they'd simply demand the best product for the lowest price."
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