Elena Velez seeks a PR agency that aligns with her bold creative vision, requiring fearless and aggressive support to amplify her provocative messaging.
Hiring a PR agency is becoming increasingly complex, as brands must consider the evolving skillsets and strategies that agencies offer beyond traditional placements.
The relationship between a brand and PR agency must be carefully aligned, as modern goals encompass diverse areas like influencer marketing and event production.
Savannah Engel notes that there's no longer a 'one-size-fits-all' plan in PR, emphasizing the need for adaptation in a rapidly changing industry.
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