Branding creates an identity of a company in potential clients' minds, helping differentiate the company and its products from competitors through an emotional connection.
Strong brands inspire loyalty and trust, leading to repeat business and word-of-mouth referrals. Building those connections takes time, although brand teams can encourage these connections through loyalty programs.
Leading brand strategists understand their competitors' branding strategies as well as their own and use their insights to differentiate their brands.
Defining your brand identity starts by establishing a clear, compelling value proposition that communicates what distinguishes your tech brand from others.
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