Micro-influencers represent a more cost-effective, targeted option for marketing partnerships compared to influencers with large followings, leading to better engagement and sales.
The number of followers doesn't always equate to better marketing results. It's more important who sees a post and how they engage with it.
While large influencers offer visibility, micro-influencers with highly specific interests ensure a meaningful connection and often a more involved audience.
Brands should consider the alignment of interests between the influencer and their products for maximizing brand awareness and engagement.
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