How TikTok is transforming brand advertising | MarTech
Briefly

"TikTok is no longer just the platform for viral dances and trends; it's transforming how brands connect with consumers, driving unprecedented advertising success."
"With over 1.9 billion users, TikTok has the rare potential to drive both sales and increase brand audience connections, with 92% of users engaging post-content viewing."
Read at MarTech
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