To remedy this, Tapper's team works with IAS, Ipsos and NewsGuard to try and contextualize the articles affected by keyword blocking.During her session at the Digiday Publishing Summit in Key Biscayne, Fla., last week, Tapper talked about how her team is trying to solve for advertisers' aversion to spending against news content.But because news is such a highly avoided category by many advertisers, her team has been working to reframe the idea that buying programmatically means losing control over where and when a display ad gets placed.
#advertising #independent #climate-change #approximately #death-penalty #programmatic #queen-elizabeth #news-publishers
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