How Social Media's Creator Payouts Fuel a Toxic Race to the Bottom
Briefly

"Social media is laced with perverse incentives that are as extreme as they are destructive, embedded deep within creator payment programs and engagement algorithms."
"In their relentless pursuit of profit and endless engagement, social media platforms are building an PVP ecosystem that values clicks over connection, jeopardizing their own communities and poisoning their own wells."
"Here’s how it plays out: platforms reward whatever goes viral, sacrificing thoughtful, genuine posts in the process. Creators are pressured to churn out attention-grabbing, sensational content just to stay visible."
"The natural and entirely predictable outcome is a collection of ass-first newsfeeds full of crass, monotonous, and downright ugly content—a relentless stream of shallow, sensational material that erodes trust and drags down content standards across the board."
Read at @Westenberg
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