Before the digital age, businesses had few channels to connect directly with customers: phone, snail mail, and in-person interactions. The advent of the internet began to change that landscape significantly.
Digital engagement strategies are crucial for modern businesses, particularly e-commerce companies, which lack physical stores and in-person touchpoints with customers.
An engaged customer base can provide better insights, build loyalty, and increase profits—all key to a thriving business in today’s digital economy.
In 2023, nearly half of US consumers said they prefer to shop online rather than in-store, demonstrating the vital need for businesses to prioritize digital engagement.
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