"Sensodyne wanted to optimize for attention beyond just measuring the awareness of its TV ads, aiming to increase consumer engagement and short-term sales outcomes."
"To achieve higher attention levels, Sensodyne, alongside Publicis Le One, used TVision's technology to analyze UK viewer engagement trends and optimize ad placements accordingly."
"TVision's device captures images to determine viewer attention, translating these into metrics that measure the actual engagement of ads beyond just physical presence."
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