"Through their 'Team Samsung Galaxy' initiative, the brand not only highlighted the talents of both debut and returning athletes but also bridged the gap between the online and offline experiences. Their clever use of 'victory selfies' taken on their latest flip smartphone ensured that the product became a focal point in the games' digital narrative."
"The campaign's success underscored the power of integrating product placement with real-time social media amplification, setting a new benchmark for how to activate Olympic sponsorship rights."
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