How PepsiCo foods expanded into mealtimes with food entertainment

During the COVID-19 pandemic, 66% of consumers started cooking more meals at home, with 56% of Gen Z and Millennials seeking new recipe inspirations.

PepsiCo Foods US recognized a need to transform from a 'Snack Company' to a 'Food Company', aligning their strategy with evolving consumer trends.

The strategy focused on encouraging consumers to use snacks like DORITOS as cooking ingredients, aiming to bridge snack and meal occasions for growth.

The commercial opportunity was significant, as even small increases in meal occasions for PFUS's Snacks Portfolio could lead to substantial revenue increases.

Read at The Drum