#brand-transformation

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Fast Company
2 weeks ago
Graphic design

Kellogg's new custom typeface is a tasty new take on its classic logo. Here's an inside look at how it came to life

Kellogg's iconic red script wordmark transformed into a custom typeface. [ more ]
Itsnicethat
1 month ago
Graphic design

RSPCA entirely transformed in first brand facelift in 50 years

The RSPCA undergoes a major rebrand after 50 years, discarding the old octagonal shape for a more inclusive and positive design.
The new design aims to connect with a broader audience by focusing on positivity and customization, reflecting the organization's evolution and urgent challenges. [ more ]
Creative Bloq
4 months ago
Graphic design

A day in the life: founder of Practice Michelle Mattar

Practice is a design company that focuses on transforming brands at the material and supply chain level.
The founder, Michelle Mattar, is passionate about sustainable design practices and has developed an online database of sustainable suppliers. [ more ]
The Drum
1 month ago
Marketing

If they don't change gears, there's a Nokia moment coming for auto brands

Brands need to adapt to societal transformation or risk being left behind.
Chinese automakers like BYD are challenging traditional automotive giants like Volkswagen and BMW. [ more ]
The Drum
1 month ago
Marketing

How Avon's new CMO plans to modernize the 137-year-old beauty brand

Avon aims to modernize its brand and attract a new generation of beauty shoppers.
Chief Marketing Officer Özlem Çitçi is leading the repositioning of Avon through fresh branding and media strategies. [ more ]
Adweek
3 months ago
Marketing

Unveiling Crocs' Iconic Transformation

Crocs has embraced quirkiness and collaborations to transform their brand.
Crocs has a global fan base and has collaborated with brands like Balenciaga and KFC. [ more ]
The Drum
5 months ago
Marketing

How a 150-year-old tech brand reinvented itself for a new era

Unisys won the Rebrand or Relaunch category at The Drum Awards for B2B.
Unisys had to redefine its brand to reflect its ambition and innovation as an industry-leading partner. [ more ]
Creative Bloq
4 months ago
UX design

A day in the life: founder of Practice Michelle Mattar

Practice is a design company that focuses on transforming brands at the material and supply chain level.
The founder, Michelle Mattar, is passionate about sustainable design practices and has developed an online database of sustainable suppliers. [ more ]
Creative Bloq
4 months ago
UX design

A day in the life: founder of Practice Michelle Mattar

Practice is a design company that focuses on transforming brands at the material and supply chain level.
The founder, Michelle Mattar, is passionate about sustainable design practices and has developed an online database of sustainable suppliers. [ more ]
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