#brand-transformation

#brand-transformation

PepsiCo Foods US is evolving from a 'Snack Company' to a 'Food Company' in response to changing consumer food habits post-pandemic.

New Balance successfully transformed its brand image to appeal to younger consumers and achieved significant sales growth.

Kellogg's iconic red script wordmark transformed into a custom typeface.

The RSPCA undergoes a major rebrand after 50 years, discarding the old octagonal shape for a more inclusive and positive design.

The new design aims to connect with a broader audience by focusing on positivity and customization, reflecting the organization's evolution and urgent challenges.

Avon aims to modernize its brand and attract a new generation of beauty shoppers.

Chief Marketing Officer Özlem Çitçi is leading the repositioning of Avon through fresh branding and media strategies.

Partnerships can help brands connect with audiences authentically through distinctive and relevant platforms.