#brand-transformation
#brand-transformation

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How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand | AdExchanger

Valvoline transformed from a products company into a retail-only oil-change chain after selling its product line, shifting marketing to local, store-traffic-focused strategies.

Artificial intelligence

fromThe Drum

1 month ago

CMO reinvented: 'You can't build tomorrow's brand with yesterday's marketing'

AI is transforming marketing into a new paradigm, requiring marketers to become hybrid creative-technologist-business architects and brands to embed AI in core operations.

Marketing

fromFast Company

2 months ago

How modern CMOs drive strategic impact in the age of AI

CMOs must lead with vision and deliberate AI-driven innovation to align teams, prioritize efforts, and create long-term business value.

Remodel

fromFast Company

5 months ago

Cracker Barrel's glow-up continues-whether fans like it or not

Cracker Barrel's modernization has prompted concern among fans over the loss of its Southern charm.

E-Commerce

fromFortune Europe

6 months ago

Salomon's Gen X exec starts his morning with 4 espresso shots and skiing, before heading to the office at noon: 'It is a routine I've stuck to for over 25 years'

Scott Mellin leads Salomon's transformation into a billion-dollar brand while balancing high-pressure executive responsibilities.