Eventbrite Rebrand | BUCKEventbrite is transforming to facilitate genuine connections through live experiences despite the loneliness heightened by the pandemic.
Why Canada Goose is so expensiveCanada Goose transitioned from utilitarian to luxury status symbol under CEO Dani Reiss, leveraging brand reputation.Transformation involved decades of change and three generations of leadership.
Jaguar Delivered a Car of Tomorrow. Will the Marketing Sink It?Jaguar is transforming its brand by shutting down its product line to redefine its identity for the future.
This Is Jaguar's New Six-Figure EVJaguar is repositioning itself from a premium brand to a luxury automaker with a new design language and elevated price points.
Jaguar Delivered a Car of Tomorrow. Will the Marketing Sink It?Jaguar is transforming its brand by shutting down its product line to redefine its identity for the future.
This Is Jaguar's New Six-Figure EVJaguar is repositioning itself from a premium brand to a luxury automaker with a new design language and elevated price points.
How PepsiCo foods expanded into mealtimes with food entertainmentPepsiCo Foods US is evolving from a 'Snack Company' to a 'Food Company' in response to changing consumer food habits post-pandemic.
New Balance CEO Joe Preston on Strategy, Values, and What He Learned From the Trump ControversyNew Balance successfully transformed its brand image to appeal to younger consumers and achieved significant sales growth.
BC.GAME Unveils Brand Upgrade To Enhance Its iGaming Platform | HackerNoonBC.GAME has launched a brand upgrade focusing on visual identity, user interface, and innovative products to enhance its global iGaming leadership.
If they don't change gears, there's a Nokia moment coming for auto brandsBrands need to adapt to societal transformation or risk being left behind.Chinese automakers like BYD are challenging traditional automotive giants like Volkswagen and BMW.
BC.GAME Unveils Brand Upgrade To Enhance Its iGaming Platform | HackerNoonBC.GAME has launched a brand upgrade focusing on visual identity, user interface, and innovative products to enhance its global iGaming leadership.
If they don't change gears, there's a Nokia moment coming for auto brandsBrands need to adapt to societal transformation or risk being left behind.Chinese automakers like BYD are challenging traditional automotive giants like Volkswagen and BMW.
Kellogg's new custom typeface is a tasty new take on its classic logo. Here's an inside look at how it came to lifeKellogg's iconic red script wordmark transformed into a custom typeface.
RSPCA entirely transformed in first brand facelift in 50 yearsThe RSPCA undergoes a major rebrand after 50 years, discarding the old octagonal shape for a more inclusive and positive design.The new design aims to connect with a broader audience by focusing on positivity and customization, reflecting the organization's evolution and urgent challenges.
How Avon's new CMO plans to modernize the 137-year-old beauty brandAvon aims to modernize its brand and attract a new generation of beauty shoppers.Chief Marketing Officer Özlem Çitçi is leading the repositioning of Avon through fresh branding and media strategies.
MoneyGram's CMO on its F1 partnership: 'People get behind it because it's genuine'Partnerships can help brands connect with audiences authentically through distinctive and relevant platforms.