At its core, niche marketing allows brands to stand out in crowded markets and foster deeper connections that build deeply committed communities.
Sometimes, the devotion good niche marketing inspires can feel almost cult-like in its fervor.
Catering to the specific audience of women embracing strength training, Oner Active amassed a community of over half a million women worldwide and generated over $30 million in revenue in three years.
Oner Active leverages founder Krissy Cela's experience and network to build trust among women with similar interests, reflected in her 3.3 million Instagram followers and 2.4 million YouTube subscribers.
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