How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales | AdExchanger
Briefly

from AdExchanger7 months ago
Academy Sports and Outdoors is shifting towards trendy brands and partnerships like Yeti, Stanley, and Hoka, and launching a loyalty program while partnering with DoorDash for same-day delivery to adapt in the evolving retail landscape.
AdExchangerhttps://www.adexchanger.com/commerce/how-old-school-retailers-like-academy-are-getting-hip-and-adapting-to-digital-first-sales/
Transitioning to the data-driven era comes with costs, including implementing new technology, in-housing marketing expertise, and focusing on targeting customers for better deals, which may decrease profit margins.
AdExchangerhttps://www.adexchanger.com/commerce/how-old-school-retailers-like-academy-are-getting-hip-and-adapting-to-digital-first-sales/
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#retail #ecommerce #technology #customer-data-platform #partnerships
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