The 2024 South African Influencer Benchmark Report reveals that influencers are bridging the gap between brands and consumers, delivering impressive engagement rates that outshine traditional media.
On average, influencers charge R4 354 for an Instagram post and R7 335 for a reel, making influencer marketing a strong competitor to traditional advertising.
Influencers have an average engagement rate of 3.39%, significantly exceeding the global average. Nano influencers have the highest engagement at 4.55%, showcasing the value of niche audiences.
Authenticity drives success for influencers, who prefer campaigns that allow creative freedom, especially with subtle product placements that yield better results.
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