Micro-influencers, those with 10,000 to 100,000 followers, offer brands a personal touch and high engagement, especially valuable on platforms emphasizing authenticity.
The earnings of micro-influencers vary greatly depending on niche, audience demographics, and the specific goals of the brands for each campaign.
For Kary Santayana, a non-binary creator with a diverse background, engagement stems from their focus on inclusivity and authentic representation in fashion.
Mackenzie Edwards emphasizes sustainable DIY projects in home improvement, resonating with her engaged audience who value hands-on, affordable decor solutions.
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