In the creator economy, the true value of a brand-creator partnership differs widely, with rates influenced by audience size, industry niche, deliverables, race, and negotiation skills. This variability poses a challenge for emerging creators seeking to quantify their worth.
Nano-creators, such as Emma Keteler and Rebecca Logan-Brown with follower counts under 10k, demonstrate that brand partnerships are attainable. Their deals, ranging from $200-$400 for various content formats, indicate that even smaller creators can monetize their influence.
#brand-creator-partnerships #creator-economy #influencer-marketing #brand-deals #social-media-influencers
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