How Lowe's Is Customizing Its Ad Business
Briefly

John Storms emphasizes how Lowe's Media Network, while a newer player in the ad space, is already influencing sales and marketing strategies, helping to drive growth.
Storms highlights the distinction of Lowe's ad business in offering unique formats, integrating online ads with in-store sales, which is increasingly imperative for driving customer engagement and loyalty.
Read at Adweek
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