L'Oreal brands, especially Maybelline, have strategically increased their investment in Pinterest, leading to a 90% growth in engagement with Gen Z, who now represent 48% of its audience.
Gen Z users are crucial for L'Oreal's growth on Pinterest; 84% of them discover products that match their style on the platform, driving significant search traffic.
L'Oreal's collaboration with Pinterest on the new Collages Remix feature is designed to engage Gen Z by allowing brands to create interactive, shoppable content that resonates with younger audiences.
The incorporation of Collages Remix in L'Oreal's strategy showcases their commitment to innovation, spotlighting the importance of user-generated content in enhancing brand loyalty among the Gen Z audience.
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