With today's technology and AI-driven disruption, even if you're not changing your job, your job is changing on you. The proverbial career ladder of previous generations has been replaced by an interminable maze.
LinkedIn exists to create economic opportunity for every member of the global workforce. We don't just help professionals find a new job; we help them get better at their current one.
Increasing perceptions of LinkedIn as a place that helps members grow their careers was one of our key objectives to strengthen brand love and trust.
We needed to change the way members engaged with LinkedIn, particularly aiming to have more active users and comments on the platform.
Collection
[
|
...
]