A significant $300 million gap in the market arises from Oracle’s exit from the advertising business, prompting marketers to seek reliable alternatives for tech solutions.
Marketers face an important transition period to reassess their technology stacks, which can enhance data strategies and improve marketing effectiveness amidst industry shifts.
The opportunity to refine data strategies is crucial for advertisers, as they consider advanced contextual targeting and real-time attention optimization to enhance campaign impact.
With the right alternatives, clients can leverage advanced targeting strategies for enhanced marketing impact, aligning campaigns with seasonal events and cultural factors.
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