"The data shows that actually all consumers are actually increasing their trust in influencers. Gen Z's are just doing it at the highest rate," said Evan Wray, CEO of Mavely.
"Looking at micro- and nano-influencers, they are extremely niche," Wray said. "So they're very good at certain topics or trends and then become a trusted source, specifically for a Gen Z audience."
"Because they are more relatable, because they are more trustworthy, they can actually drive higher conversion rates and higher engagement rates," Wray said.
"The bigger reason, from a Gen Z perspective, is they're social natives. It's the first generation that really grew up with social media..." said Wray.
Collection
[
|
...
]