Newton Baby’s marketing strategy focuses on incremental growth without external funding, allowing for a flexible approach to profitability and efficient media spending.
"The whole mattress business was a whole interesting clusterf*** for a while, of which many college textbooks have written," says Zagha about the competition in the industry.
Zagha emphasizes the importance of testing in marketing: "In the past year, Newton Baby has put all its media channels through a new testing regime for incrementality."
Newton Baby is transitioning towards a larger retail presence, currently dividing its marketing budget primarily online, particularly through influencer and social media channels.
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