"It's a thought-provoking statistic when you consider that a company's content strategy provides the framework necessary for it to identify its customer needs throughout their purchase journey and beyond. A carefully considered strategy shows how your brand can meet those needs and inspire trust with the right content."
"Only with a documented, regularly updated content strategy can you map the entire path and drive the customer outcomes you require. A brand's strategy should define its marketing goals and show how it can achieve them by bringing the brand purpose to life."
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