"Generation Z's preference for authenticity means brands must not only claim to uphold values but also demonstrate these principles transparently through marketing and real-world actions."
"To capture the interest of Gen Z, businesses should actively showcase their work environments and the support systems in place for employees, particularly working parents, on social media."
"Brands must embrace technological advancements to align with Gen Z's digital-first mindset, as they value convenience and speed in their purchasing experiences."
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