"We were strategic in wanting to launch this [Emergency Pizza] campaign right after we launched our new loyalty program because we really felt like a free pizza was one of the greatest incentives and reasons to come to us."
"A loyalty program seems to attract people who are already loyal to you because it's a lot to ask someone to give your information. You're going to join loyalty programs when you think you're going to come back many times."
"We added 2 million additional active members to our loyalty program in Q4 2023, largely due to the program."
"You see a lot of brands in [quick service restaurants], when value becomes the main theme, they focus on offering promotions and discounts to retain customers."
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