Smart marketers understand that different demographic segments want different goods and services, and they design their marketing strategies based on demographic factors.
Demographic segmentation is a marketing strategy that divides a target audience into specific segments based on measurable characteristics, allowing for targeted marketing and pricing.
Companies that segment based on demographic variables may find it easier to meet customer needs, learn client preferences, and ultimately close more sales.
If marketers accurately collect demographic data, they can create messages directed at specific segments, reeling in potential customers who may have otherwise gone uncaptured.
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