With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV.Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022.Advertisers want to follow the eyeballs, and CTV ad spending is expected to grow by 14.4% this year.
#performance #advertising #significantly #understanding #conversations #transparency #consistently #programming #transparent #optimization
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