The campaign by Corona leveraged video marketing on YouTube Shorts, achieving a notable 21.2% video completion rate, demonstrating the power of short-form content.
Creative elements in the Corona campaign included soft colors and soothing music, emphasizing community, while showcasing South African artists to enhance engagement and relatability.
The YouTube Shorts initiative stands out as a strategic shift for Corona, marking a departure from traditional long-form content to meet the engagement needs of younger audiences.
With 5.1 million impressions and 1.3 million views generated from the Cape Town Sunsets Festival campaign, Corona effectively captured attention and drove ticket sales.
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