Chili's has captured the attention of Gen Z through effective social media engagement and strategic value deals, showcasing a modern approach to casual dining.
'Given how heavily younger audiences consume social media, standing out on their feeds means being one of the first to jump on current trends,' said Jack Hailey, Chili's social media manager. This insight underscores the importance of timely and relevant content in driving customer engagement.
Chili's CMO George Felix credited Hailey for the restaurant's engaging presence on social media, emphasizing the importance of a cheeky and confident approach that resonates with younger customers.
R.J. Hottovy noted that while value remains crucial for attracting customers, it must be coupled with menu innovation or a distinctive dining experience to truly draw in guests.
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