The brand leveraged contextual targeting data to realize a 35% lift in incremental visits, a 152% increase in incremental sales and a 2.2 times return on ad spend.
IRIS.TV's case study for Carl's Jr. addresses concerns around CTV, emphasizing precision with contextual targeting via a private programmatic marketplace.
"We are always looking for new ways to advance our ability to serve current and potential guests messaging in relevant communications channels, particularly when those strategies can drive business outcomes at scale," said Jennifer Tate, CMO at CKE Restaurants, Carl's Jr.'s parent company.
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