Key challenges in video marketing include talent fit and crafting resonant messaging across channels. Developing campaigns with a digital-forward, multi-platform mindset is crucial for reaching a target audience effectively.
Campbell's collaboration with Lifetime and Best Buddies for a diverse, emotional campaign showcased the importance of authentic storytelling. Partnering with familiar talent like Buddy Valastro and Tatyana Ali helped tailor content for specific platforms like TikTok.
[
add
]
[
|
|
...
]