How to Maximize Donations with Social Media Fundraising - GREY Journal
Social media fundraising empowers nonprofits to engage supporters, tell compelling stories, and quickly raise funds through interactive campaigns.
Misleading 'pro-Harris' texts are bombarding swing state voters
Democratic voters in swing states received misleading text messages about Kamala Harris' position on Israel, originating from a Republican-backed digital consulting firm.
Innovare per accelerare: Invibes Valuable Advertising Solutions per brand Automotive
Invibes enhances sustainability in automotive advertising through responsible ad practices and innovative solutions to drive consumer engagement and dealership visits.
Channel99 introduces digital channel scoring for B2B | MarTech
The new solution by Channel99 utilizes 'view-through' pixel technology to analyze and optimize digital B2B campaign performance across multiple channels.
Using augmented reality & hyper casual games to amplify Ramadan & Eid marketing campaigns
Digital campaigns during Ramadan are crucial for brands to connect with consumers.
Join Us: amNY.com Digital Sales Team is Growing! | amNewYork
amNewYork seeks salespeople for digital campaigns promoting local businesses in NY metropolitan area. Virtual positions with salary, commission, and benefits.
Bumble Speaks to 'Exhausted' Women With Brand Refresh
Bumble revamped with design, features, global campaign to combat online dating fatigue.
Four trends you'll see in online election campaigns this year
TikTok is becoming a popular platform for political campaigns, with politicians from various countries using it effectively in their campaigns.
Digital campaigns are not limited to Facebook advertising, as parties are also using platforms like Google, YouTube, and programmatic advertising to reach their target audience.
As Meta flees politics, campaigns rely on new tricks to reach voters
Meta is decreasing visibility of political content on its platforms and imposing new rules on political advertisers, impacting digital outreach for campaigns.
Four trends you'll see in online election campaigns this year
TikTok is becoming a popular platform for political campaigns, with politicians from various countries using it effectively in their campaigns.
Digital campaigns are not limited to Facebook advertising, as parties are also using platforms like Google, YouTube, and programmatic advertising to reach their target audience.
As Meta flees politics, campaigns rely on new tricks to reach voters
Meta is decreasing visibility of political content on its platforms and imposing new rules on political advertisers, impacting digital outreach for campaigns.
How Campbell's and GSK's multi-platform campaigns achieved authentic audience responses
Quality content is crucial for marketers, especially in video marketing where factors like talent fit and messaging resonance need to be considered. Digital-forward campaigns on multiple platforms are key.
New York's MTA Enables Programmatic Across Its Entire DOOH Network | AdExchanger
Programmatic DOOH now available on MTA screens in NYC
Access to 3,800 DOOH screens programmatically in 484 stations
IMPACT+ & PYURE's Partnership Helps German Advertisers Cut the Environmental Impact of Digital Campaigns
Online ads contribute significantly to global emissions.
The partnership between PYURE and IMPACT+ allows advertisers in the DACH region to monitor and reduce the environmental impact of their online campaigns.
How Media by Mother applies design details to digital work
Independent agency Mother in Brooklyn values originality and attention to detail in its headquarters and media agency approach.
Media by Mother emphasizes quality creative work in digital campaigns through the use of its design team and software like Seltra.
Super Bowl ads: Why brands think 30 seconds are worth $7 million
Super Bowl ads can generate significant returns for advertisers
Digital campaigns and a strong narrative are crucial for maximizing the impact of Super Bowl ads
Never heard of Adfidence? You might soon if you have brand safety concerns
Adfidence offers measurement and optimization tools to address brand safety and fraud in digital campaigns.
The cloud-based dashboard uses platform features and daily monitoring to mitigate bad inventory choices and ensure global compliance.
'Freely' Streaming Service to Launch in the UK; OOH Leads Australia's Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code - ExchangeWire.com
A new subscription-free streaming service called Freely is set to launch in the UK in Q2, allowing consumers to seamlessly switch between live and on-demand TV.
Australia saw its second biggest year of ad spend in 2023, with OOH ad spend and video-based digital campaigns experiencing significant growth.
How a care provider increased patient traffic and diversified audience demands