#digital-campaigns

[ follow ]
Adweek
3 weeks ago
Marketing

Bumble Speaks to 'Exhausted' Women With Brand Refresh

Bumble revamped with design, features, global campaign to combat online dating fatigue. [ more ]
#social-media
Washington Post
4 weeks ago
Marketing

As Meta flees politics, campaigns rely on new tricks to reach voters

Meta is decreasing visibility of political content on its platforms and imposing new rules on political advertisers, impacting digital outreach for campaigns. [ more ]
The Conversation
3 months ago
Marketing

Four trends you'll see in online election campaigns this year

TikTok is becoming a popular platform for political campaigns, with politicians from various countries using it effectively in their campaigns.
Digital campaigns are not limited to Facebook advertising, as parties are also using platforms like Google, YouTube, and programmatic advertising to reach their target audience. [ more ]
moresocial-media
Digiday
1 month ago
Marketing

How Campbell's and GSK's multi-platform campaigns achieved authentic audience responses

Quality content is crucial for marketers, especially in video marketing where factors like talent fit and messaging resonance need to be considered. Digital-forward campaigns on multiple platforms are key. [ more ]
AdExchanger
2 months ago
Marketing

New York's MTA Enables Programmatic Across Its Entire DOOH Network | AdExchanger

Programmatic DOOH now available on MTA screens in NYC
Access to 3,800 DOOH screens programmatically in 484 stations [ more ]
Exchangewire
2 months ago
Marketing

IMPACT+ & PYURE's Partnership Helps German Advertisers Cut the Environmental Impact of Digital Campaigns

Online ads contribute significantly to global emissions.
The partnership between PYURE and IMPACT+ allows advertisers in the DACH region to monitor and reduce the environmental impact of their online campaigns. [ more ]
Entrepreneur
2 months ago
Marketing

5 Influencer Marketing Metrics You Should Know | Entrepreneur

Influencer marketing is rapidly growing, with the industry value increasing exponentially.
Key performance indicators in influencer marketing help evaluate campaign effectiveness and optimize strategies. [ more ]
Digiday
2 months ago
Web design

How Media by Mother applies design details to digital work

Independent agency Mother in Brooklyn values originality and attention to detail in its headquarters and media agency approach.
Media by Mother emphasizes quality creative work in digital campaigns through the use of its design team and software like Seltra. [ more ]
Axios
3 months ago
Online marketing

Super Bowl ads: Why brands think 30 seconds are worth $7 million

Super Bowl ads can generate significant returns for advertisers
Digital campaigns and a strong narrative are crucial for maximizing the impact of Super Bowl ads [ more ]
Digiday
3 months ago
Marketing

Never heard of Adfidence? You might soon if you have brand safety concerns

Adfidence offers measurement and optimization tools to address brand safety and fraud in digital campaigns.
The cloud-based dashboard uses platform features and daily monitoring to mitigate bad inventory choices and ensure global compliance. [ more ]
Exchangewire
3 months ago
Artificial intelligence

'Freely' Streaming Service to Launch in the UK; OOH Leads Australia's Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code - ExchangeWire.com

A new subscription-free streaming service called Freely is set to launch in the UK in Q2, allowing consumers to seamlessly switch between live and on-demand TV.
Australia saw its second biggest year of ad spend in 2023, with OOH ad spend and video-based digital campaigns experiencing significant growth. [ more ]
[ Load more ]