As Meta flees politics, campaigns rely on new tricks to reach voters
Meta is decreasing visibility of political content on its platforms and imposing new rules on political advertisers, impacting digital outreach for campaigns. [ more ]
Four trends you'll see in online election campaigns this year
TikTok is becoming a popular platform for political campaigns, with politicians from various countries using it effectively in their campaigns.
Digital campaigns are not limited to Facebook advertising, as parties are also using platforms like Google, YouTube, and programmatic advertising to reach their target audience. [ more ]
How Campbell's and GSK's multi-platform campaigns achieved authentic audience responses
Quality content is crucial for marketers, especially in video marketing where factors like talent fit and messaging resonance need to be considered. Digital-forward campaigns on multiple platforms are key. [ more ]
IMPACT+ & PYURE's Partnership Helps German Advertisers Cut the Environmental Impact of Digital Campaigns
Online ads contribute significantly to global emissions.
The partnership between PYURE and IMPACT+ allows advertisers in the DACH region to monitor and reduce the environmental impact of their online campaigns. [ more ]
'Freely' Streaming Service to Launch in the UK; OOH Leads Australia's Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code - ExchangeWire.com
A new subscription-free streaming service called Freely is set to launch in the UK in Q2, allowing consumers to seamlessly switch between live and on-demand TV.
Australia saw its second biggest year of ad spend in 2023, with OOH ad spend and video-based digital campaigns experiencing significant growth. [ more ]