The Fake Fashion Campaigns That Show AI's Future in MarketingAI is transforming fashion marketing by allowing creatives to develop campaigns independent of brand involvement.
'This is a rocket ship, and it's not slowing down' - things we heard at YouTube FestivalBrands must balance emotional engagement with precise measurement to drive impactful results in marketing.
Events marketing is set to be a key growth area for 2025Events marketing growth exceeds modest increases in other sectors, emphasizing the value of live engagements.
'This is a rocket ship, and it's not slowing down' - things we heard at YouTube FestivalBrands must balance emotional engagement with precise measurement to drive impactful results in marketing.
Events marketing is set to be a key growth area for 2025Events marketing growth exceeds modest increases in other sectors, emphasizing the value of live engagements.
How to Maximize Donations with Social Media Fundraising - GREY JournalSocial media fundraising empowers nonprofits to engage supporters, tell compelling stories, and quickly raise funds through interactive campaigns.
Misleading 'pro-Harris' texts are bombarding swing state votersDemocratic voters in swing states received misleading text messages about Kamala Harris' position on Israel, originating from a Republican-backed digital consulting firm.
Innovare per accelerare: Invibes Valuable Advertising Solutions per brand AutomotiveInvibes enhances sustainability in automotive advertising through responsible ad practices and innovative solutions to drive consumer engagement and dealership visits.
Publicis to acquire influencer marketing firm Influential, terms not disclosed - TipRanks.comPublicis Groupe to acquire Influential, enhancing influencer marketing capabilities with AI technology and diverse creator network.
Channel99 introduces digital channel scoring for B2B | MarTechThe new solution by Channel99 utilizes 'view-through' pixel technology to analyze and optimize digital B2B campaign performance across multiple channels.
Using augmented reality & hyper casual games to amplify Ramadan & Eid marketing campaignsDigital campaigns during Ramadan are crucial for brands to connect with consumers.
Join Us: amNY.com Digital Sales Team is Growing! | amNewYorkamNewYork seeks salespeople for digital campaigns promoting local businesses in NY metropolitan area. Virtual positions with salary, commission, and benefits.
Bumble Speaks to 'Exhausted' Women With Brand RefreshBumble revamped with design, features, global campaign to combat online dating fatigue.
Fear, loathing and FacebookLabor's TikTok success challenges Conservative digital campaign dominance in UK elections.
As Meta flees politics, campaigns rely on new tricks to reach votersMeta is decreasing visibility of political content on its platforms and imposing new rules on political advertisers, impacting digital outreach for campaigns.
Fear, loathing and FacebookLabor's TikTok success challenges Conservative digital campaign dominance in UK elections.
As Meta flees politics, campaigns rely on new tricks to reach votersMeta is decreasing visibility of political content on its platforms and imposing new rules on political advertisers, impacting digital outreach for campaigns.
How Campbell's and GSK's multi-platform campaigns achieved authentic audience responsesQuality content is crucial for marketers, especially in video marketing where factors like talent fit and messaging resonance need to be considered. Digital-forward campaigns on multiple platforms are key.
New York's MTA Enables Programmatic Across Its Entire DOOH Network | AdExchangerProgrammatic DOOH now available on MTA screens in NYCAccess to 3,800 DOOH screens programmatically in 484 stations
How a care provider increased patient traffic and diversified audience demandsIntegrated data-driven approach boosted Exer Urgent Care.Targeted digital campaigns and brand positioning led to transformative results.
Council Post: Marketing Psychology: How To Balance Emotion And RationalityBalancing emotional resonance and rational appeal is crucial for successful marketing campaigns.
How To Run a Social Media Campaign That Builds Your Brand (2024) - ShopifySocial media platforms are key for reaching diverse audiences with targeted advertising for effective campaigns.