#digital-campaigns

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Innovare per accelerare: Invibes Valuable Advertising Solutions per brand Automotive

Invibes enhances sustainability in automotive advertising through responsible ad practices and innovative solutions to drive consumer engagement and dealership visits.
#influencer-marketing

Publicis to acquire influencer marketing firm Influential, terms not disclosed - TipRanks.com

Publicis Groupe to acquire Influential, enhancing influencer marketing capabilities with AI technology and diverse creator network.

5 Influencer Marketing Metrics You Should Know | Entrepreneur

Influencer marketing is rapidly growing, with the industry value increasing exponentially.
Key performance indicators in influencer marketing help evaluate campaign effectiveness and optimize strategies.

Publicis to acquire influencer marketing firm Influential, terms not disclosed - TipRanks.com

Publicis Groupe to acquire Influential, enhancing influencer marketing capabilities with AI technology and diverse creator network.

5 Influencer Marketing Metrics You Should Know | Entrepreneur

Influencer marketing is rapidly growing, with the industry value increasing exponentially.
Key performance indicators in influencer marketing help evaluate campaign effectiveness and optimize strategies.
moreinfluencer-marketing

Channel99 introduces digital channel scoring for B2B | MarTech

The new solution by Channel99 utilizes 'view-through' pixel technology to analyze and optimize digital B2B campaign performance across multiple channels.
from The Drum
3 months ago

Using augmented reality & hyper casual games to amplify Ramadan & Eid marketing campaigns

Digital campaigns during Ramadan are crucial for brands to connect with consumers.

Join Us: amNY.com Digital Sales Team is Growing! | amNewYork

amNewYork seeks salespeople for digital campaigns promoting local businesses in NY metropolitan area. Virtual positions with salary, commission, and benefits.

Bumble Speaks to 'Exhausted' Women With Brand Refresh

Bumble revamped with design, features, global campaign to combat online dating fatigue.
#social-media

As Meta flees politics, campaigns rely on new tricks to reach voters

Meta is decreasing visibility of political content on its platforms and imposing new rules on political advertisers, impacting digital outreach for campaigns.

Four trends you'll see in online election campaigns this year

TikTok is becoming a popular platform for political campaigns, with politicians from various countries using it effectively in their campaigns.
Digital campaigns are not limited to Facebook advertising, as parties are also using platforms like Google, YouTube, and programmatic advertising to reach their target audience.

As Meta flees politics, campaigns rely on new tricks to reach voters

Meta is decreasing visibility of political content on its platforms and imposing new rules on political advertisers, impacting digital outreach for campaigns.

Four trends you'll see in online election campaigns this year

TikTok is becoming a popular platform for political campaigns, with politicians from various countries using it effectively in their campaigns.
Digital campaigns are not limited to Facebook advertising, as parties are also using platforms like Google, YouTube, and programmatic advertising to reach their target audience.
moresocial-media

How Campbell's and GSK's multi-platform campaigns achieved authentic audience responses

Quality content is crucial for marketers, especially in video marketing where factors like talent fit and messaging resonance need to be considered. Digital-forward campaigns on multiple platforms are key.

New York's MTA Enables Programmatic Across Its Entire DOOH Network | AdExchanger

Programmatic DOOH now available on MTA screens in NYC
Access to 3,800 DOOH screens programmatically in 484 stations

IMPACT+ & PYURE's Partnership Helps German Advertisers Cut the Environmental Impact of Digital Campaigns

Online ads contribute significantly to global emissions.
The partnership between PYURE and IMPACT+ allows advertisers in the DACH region to monitor and reduce the environmental impact of their online campaigns.

How Media by Mother applies design details to digital work

Independent agency Mother in Brooklyn values originality and attention to detail in its headquarters and media agency approach.
Media by Mother emphasizes quality creative work in digital campaigns through the use of its design team and software like Seltra.

Super Bowl ads: Why brands think 30 seconds are worth $7 million

Super Bowl ads can generate significant returns for advertisers
Digital campaigns and a strong narrative are crucial for maximizing the impact of Super Bowl ads

Never heard of Adfidence? You might soon if you have brand safety concerns

Adfidence offers measurement and optimization tools to address brand safety and fraud in digital campaigns.
The cloud-based dashboard uses platform features and daily monitoring to mitigate bad inventory choices and ensure global compliance.

'Freely' Streaming Service to Launch in the UK; OOH Leads Australia's Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code - ExchangeWire.com

A new subscription-free streaming service called Freely is set to launch in the UK in Q2, allowing consumers to seamlessly switch between live and on-demand TV.
Australia saw its second biggest year of ad spend in 2023, with OOH ad spend and video-based digital campaigns experiencing significant growth.

How a care provider increased patient traffic and diversified audience demands

Integrated data-driven approach boosted Exer Urgent Care.
Targeted digital campaigns and brand positioning led to transformative results.

Council Post: Marketing Psychology: How To Balance Emotion And Rationality

Balancing emotional resonance and rational appeal is crucial for successful marketing campaigns.

Fear, loathing and Facebook

Labor's TikTok success challenges Conservative digital campaign dominance in UK elections.

How To Run a Social Media Campaign That Builds Your Brand (2024) - Shopify

Social media platforms are key for reaching diverse audiences with targeted advertising for effective campaigns.
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