Positive attention on CTV drives mental availability and ROI through meaningful interactions with ads, while negative attention turns viewers away from engaging with a brand.
Achieving alignment with CTV content and audience fosters positive attention and brand suitability, promoting conversions, but the complex landscape poses challenges for advertisers.
CTV fragmentation and tech limitations hinder brands from effectively aligning ads with content, necessitating tools for connecting advertisers with suitable inventory.
Advertisers face challenges in understanding the evolving CTV landscape, requiring automated tools to navigate fragmentation and align ads with the intended audience.
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