How Brands are Unlocking Customer Loyalty Through Data to Unleash Growth
Briefly

from Adweek7 months ago
Scaled data sets from customer loyalty programs enable brands to understand consumer behaviors deeply for more targeted engagement.
Adweekhttps://www.adweek.com/brand-marketing/how-brands-are-unlocking-customer-loyalty-through-data-to-unleash-growth/
United Airlines uses first-party data to create personalized, real-time advertising and experiences through its Kinective Media network, fostering emotional connections with customers.
Adweekhttps://www.adweek.com/brand-marketing/how-brands-are-unlocking-customer-loyalty-through-data-to-unleash-growth/
Read at Adweek
#first-party-data #customer-loyalty #personalization #real-time-advertising #engagement
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