Marketing tech
fromWFTV
15 hours agoAI-driven advertising depends on reliable data infrastructure
High-performing AdTech depends on a unified, resilient data infrastructure that keeps data access consistent and decisions aligned with user actions.
The vendor landscape is turning into a sea of sameness. So what's worthwhile and what's worth chucking in the bin? The best way to separate AI hype from reality is to roll up your sleeves and try out the tech for yourself, says Ikkjin Ahn, CEO and co-founder of machine learning-based ad tech startup Moloco, on this week's episode of AdExchanger Talks. It's like watching a movie, he says. How do you know if it's good before you even try it?