Federal Circuit Affirms PTAB Rulings That Invalidated Most Claims Challenged by Google But Upheld Key 'Targeted Ads' Claim for B.E. TechnologyThe CAFC affirms that Claim 25 of a patent remains valid, impacting real-time targeted advertising essential to Google's ad revenue.
X Shares Insights into Olympics EngagementBrands can leverage X's Trend Genius ad offering to align their ads with trending topics during events like the Opening Ceremony.
How Brands are Unlocking Customer Loyalty Through Data to Unleash GrowthFirst-party data is crucial for cultivating personalized, real-time experiences that enhance customer loyalty and engagement.