The technology covered by claim 25 is arguably foundational to internet advertising and to Google's ad revenue, which in 2023 was $237.86 billion overall.
The Board erred when it construed claim 25's 'real time' requirement of targeting ads based 'at least in part on user interaction' to exclude selecting and presenting an ad based on any past interaction.
Appellees quibble with secondary aspects of the Board's analysis but cannot escape the fact that the intrinsic record overwhelmingly indicates the proper construction requires a targeted advertisement selection that is based, at least in part, on current user interaction.
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