"Holistic video connects advertisers with consumers throughout their entire day or purchase journey, using video creative and placements as the primary medium," said Eric Kretzer, director of O&O streaming ads at Amazon Ads. "So that's not only in-stream video ads as they're watching their favorite content, but also experiencing video ads the moment they turn on their streaming device or seeing a branded video on Amazon.com during the shopping experience."
Research shows that U.S. consumers spend nearly seven hours a day watching video, including digital video and traditional TV. Not only are consumers engaging with video at high rates across channels and devices, but ads served on these platforms are effectively driving full-funnel business outcomes.
To better reach fragmented audiences, companies like PepsiCo Beverages are investing in holistic video strategies that include streaming TV, live sports, online video, linear television and more.
However, with these opportunities come new challenges in ensuring effective and cohesive reach. In response, brands are turning to holistic video advertising to reach consumers through multiple touchpoints at scale.
#video-advertising #marketing-strategy #consumer-engagement #holistic-approach #media-consumption-trends
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