The majority of marketing decision-makers believe creators are trusted more than ads or celebrities, ranking them top in growth of all investments, tied with connected TV for the most budget growth, followed by paid social, paid search, digital retail media and digital display.
The study also found that the types of marketers working in the creator field are changing, evolving from PR, shopper marketing, and affiliate, to social, marketing services, brand, and media marketers.
[
add
]
[
|
|
...
]