"What I worry about is the potential of generic creative. I think that there've been some very big brands... that have come out with some AI creativity... and gotten blasted."
"Being generic, especially when we have to compete with the big boys and big girls at Amazon, Walmart, et cetera, we have to stand out brand-first, and that will be a trick."
"American Eagle is still approaching the emergent technology with a degree of caution when it comes to creative. The company remains in its 'dabbling' phase with AI..."
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