How Agency of the Year Born Social made 2024 'the year of the social-first rebrand'
Briefly

"In a blockbuster year, we grew our existing client investment, increasing average annual spend year-on-year (and 3x in the last two years), while also improving client retention."
"We defined Nando's voice in UK culture with a reactive creative strategy designed to engineer virality that resonated with gen Z."
"We also invested in social-first product development to diversify revenue streams and provide our clients with comprehensive solutions."
"For example, with our predicted trends report, we led the industry to diagnosing 2024 as 'The Year of the Social-First Brand'.
Read at The Drum
[
|
]