How agencies are winning new business in the ultra-competitive B2B space
Briefly

Trust is a decisive factor throughout the B2B buying journey... it drives 4x more consideration; it leads to 15% more purchases; 6x more loyalty.
Agencies need to help B2B marketers build trust, demonstrate value, and sustain conversations... earning the right to time through distinctive B2B brand creative is key.
Read at The Drum
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