A recent survey conducted by Bazaarvoice and Savanta found that 59% of US shoppers are primarily influenced by authentic creator reviews that detail both advantages and disadvantages of products. This trend is reinforced by a separate EMARKETER survey, which revealed that over half of US social shoppers actively follow creators or influencers online. Marketers are responding to this shift, with more than 90% planning to enhance their promotional strategies through partnerships with creators within retail media networks by 2025, aiming to build long-term trust and engagement with consumers.
According to a September 2024 survey, 59% of US shoppers are most influenced by honest creator reviews that accurately showcase the pros and cons of a product, highlighting the importance of transparency in marketing.
Over 90% of US marketers intend to promote creator partnerships through retail media networks by 2025, indicating a strong trend towards leveraging influencer content for brand marketing.
#influencer-marketing #consumer-trust #creator-partnerships #retail-media-networks #social-media-trends
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