The launch of Orange Access enables advertisers to buy onsite and offsite ads on The Home Depot's ecommerce site, offering real-time adjustments and performance insights.
Melanie Babcock stated, 'Building a media company with an ad-serving technology [...] those are really difficult programs to assemble, and we needed help,' underlining their choice to partner with experts.
Vantage's technology consolidates various advertising tools into one interface, which enhances the campaign management experience for advertisers on The Home Depot's platform.
The partnership with Vantage allows The Home Depot to effectively integrate advertising across various social media channels, meeting advertisers' demands for a unified advertising experience.
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