Marketing tech
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2 hours agoHow's your martech stack shaping up? | MarTech
Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Dhruv Amin stated, 'We built a mobile app primarily to let our users who are building iOS apps preview their own app on their own device while developing it. [We] had no problems through December. Post December, we and everyone else in the category started getting our updates blocked.'
You talked to users. You ran the research. Created prototypes, did user testing and iteration, and shipped a solution you thought might genuinely solve the problem. But then it launches, and six weeks later, nothing's changed. When you go back to find out why, you discover the workaround: a word-of-mouth process, an unofficial channel, a habit so ingrained that nobody thought to mention it.