The fashion and beauty industry is bursting with creativity this year as brands launch brilliant campaigns that resonate with consumers on multiple levels.
From humor and inclusivity to bold visuals and emotional storytelling, these standout campaigns have left a lasting impression.
Nike remains the world's most valuable apparel brand at $71.6bn, showcasing its enduring strength despite a slight decline.
Skincare and cosmetics are driving sales growth in the beauty market, boosted by viral trends and the entrance of innovative brands such as Sephora.
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