Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World Outcomes
Briefly

from Exchangewire8 months ago
Cruzcampo leveraged Playground xyz's Optimal Attention framework, identifying low thresholds of 0.5-0.6 seconds for brand lift on YouTube, Instagram, and Facebook.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/30/heineken-playground-xyz-partner-to-find-optimal-attention-drive-real-world-outcomes/
Early placement of key branding assets in videos aimed to drive awareness quickly, resulting in significant boosts of 20-28% in awareness compared to baselines.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/30/heineken-playground-xyz-partner-to-find-optimal-attention-drive-real-world-outcomes/
Heineken's programmatic lead highlighted the importance of understanding consumer attention to drive successful campaigns and increase brand outcomes.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/30/heineken-playground-xyz-partner-to-find-optimal-attention-drive-real-world-outcomes/
Read at Exchangewire
#attention-measurement #advertising-campaign #brand-awareness #digital-marketing #optimization-strategy
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