Has the Nike Air bubble popped for gen Z?
Briefly

But that's a retailer serving a consumer group predominantly in the later part of the trend cycle. Things could get a lot worse if other retailers follow the more fashion-forward Size? and step away from Nike's offerings.
In the same period, the stocks of competitors such as Adidas, Lululemon, and Deckers - the parent company of trainer company HOKA - experienced significant growth.
Read at The Drum
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